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We help you grow your email revenue
from inception to lift-off.
Email Campaigns
Now in social media, content is filtered by them and do not reach all people. Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media.
Email Flows
Email automation is when you set up email campaigns to be sent either based on a trigger or an elapsed period of time.
For example, when a customer first signs up for your newsletter or creates an account on your store, you know you have to send a welcome email. But doing this manually each and every time you got a new subscriber would be exhausting (especially if you’re good at email capture).
List Cleaning
Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences. The result is a clean email list that yields more effective interactions with contacts, less chances to be entering into spam, and a powerful revenue generating machine.
List Segmentation
Email list segmentation is a technique that email marketers use to send highly targeted emails by dividing their list up into smaller groups, or “segments.”
By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. The difference in tactics is like the difference between how a shotgun and a sniper rifle operate:
The former blasts away broadly and blindly hopes a few of the pellets hit. The latter tracks, targets, and precisely hits its target.
Campaign & Flow Optimization
Email marketing optimization is a set of measures our company takes to increase the conversion rate and build long-lasting relationships with your audience, using email marketing.
Whether it be constantly testing new creatives or variables, optimizing your email campaign is one of the key ways to consistently drive more revenue for your brand.
Email Creative Design & Creation
Designing the perfect newsletter design isn’t just about mixing great color combination and fixing the right images in your email content that you want to broadcast it to your subscribers. The best email newsletter design process includes everything from choosing a familiar “from” name to crafting a perfect subject line and ensuring your email does not look like a spam.
Email design campaign experts says visually appealing email designs and flawless code are the basis in creating perfect emails. Even though email newsletter design is one of the most underrated aspects of the email marketing process, the impact of the design can have on the success of a email campaign design is immense.
Our Process
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187Digital is a strategic group of professionals that use their acute vision of Internet marketing to generate creative and radical solutions for their clients.
